Web Development

Website development is the term associated with the building of a website. It involves client and server side coding, security over networks and web content development.  It is not to be confused with website designing which primarily focuses on making a website beautiful giving it a more professional outlook. Software development firms are engaged in developing such web sites. IT professionals who are better known as web developers use different technologies to build a website as per the requirement of the client. Coding languages like, .Net, Java and php are extensively used to develop websites. Most of the dynamic websites use these technologies to create pages “on-the-fly”. Many times CMS application is used which enables multiple users with various permission levels to manage the website.

In today’s world, digital marketing has made progress rapidly. Digital marketing helps the brands to monitor the viewers’ response, get to know what is being viewed and liked and how the viewers become potential buyers. This is particularly important for e-commerce sites which can suitably improve their product lines to attract buyers. There are other channels like mobile instant messaging, podcasts, mobile app and electronic billboards which also form a part of digital marketing. Websites hire professionals to monitor buyers’ response.

Social media integration helps information and data to move from a single point to various platforms. This technology helps ecommerce websites to reach the maximum number of audience. Even Google APIs integrate with the websites to give these a distinct advantage over others. The consumer is no longer influenced by what the brand says about its product, but also has a vast source of information gathered from friends, peers and other buyers.

How do we pay for the product we purchase from a website? ECommerce websites contain payment gateway. This makes money transaction smooth when a purchase is made. Payment gateway transmits transaction information to the designated banks. This is done over a secure gateway so that the credit/debit card information is protected from prying eyes.

Various ecommerce sites are also developing mobile applications to attract consumers. Smartphone users are aware of such mobile applications which make instant purchase over the internet easy and convenient. Any brand which is targeting these users is keen to develop a responsive website because the layout of a website differs across various mobile devices. A responsive website takes care of these constraints and adapts itself to various screen sizes.

Many websites use custom web design to give thrust to a particular targeted audience. A custom website is developed according to the specific requirements. This gives the website a unique touch.

Web development takes into account all these aspects while building a website.